Design Works
Tatum Maya is a multidisciplinary designer and visual storyteller. With over 19 years of experience in visual communication, social media, and storytelling, she creates meaningful visual narratives that connect emotion, culture, and identity across art and digital platforms.
The Skara Collection
Role: Illustrator
Skara is one of Sweden’s oldest towns, known for its rich cultural heritage, historic cathedral, and strong historical identity. Inspired by the town’s history and atmosphere, Tatum Maya created a collection of illustrated trays, wine glasses, champagne glasses, and whiskey glasses featuring visual interpretations of Skara’s iconic cathedral and cultural heritage, blending storytelling, design, and local identity into functional art objects.
If you would like to purchase products from The Skara Collection, please visit:
Journey to Sense
Role: Project Initiator, Illustrator, Graphic Designer, Social Media Strategist
Journey to Sense was created in May 2022 by Tatum Maya (Sweden) and Nandinne Kuntjoro (Indonesia). It began as a humble collaboration featuring Tatum’s paintings and Nandinne’s poems, which were to be displayed in a Mini Exhibition.
Over time, as the concept matured, Journey to Sense expanded into a larger initiative and incorporated body movement elements.
Journey to Sense was officially launched on May 16th, 2024, at Skövde Konstmuseet, Sweden, in the form of Intercultural Dialogue, Mini Exhibition, Guided Meditation and Art Therapy Workshop, followed with Ashtanga Yoga Introduction.
Känsla Bali
Role: Social Media Manager, Graphic Designer, Initiator
Känsla Bali is a lifestyle brand inspired by the quiet beauty, craftsmanship, and soulful spirit of Bali. Rooted in the Swedish word känsla—meaning feeling or emotion—the brand celebrates thoughtful design that evokes a sense of connection, calm, and authenticity.
Each collection is created in collaboration with local artisans, honoring traditional techniques while embracing contemporary aesthetics. From carefully selected natural materials to handcrafted details, every piece reflects a commitment to quality, sustainability, and timeless design.
Website : https://www.kanslabali.com/
Facebook : KanslaBali
Snusdirect
Role: Social Media Manager & Graphic Designer
Responsible for developing social media strategy, content planning, creative production, community management, and digital campaigns. Created engaging visual and written content across social platforms, managed the brand’s online presence, monitored performance, and used audience insights and trends to improve engagement and brand visibility. Collaborated with the marketing team on campaigns, promotions, and product communication.
Whimsical Dream
Role: Project Initiator, Illustrator, Graphic Designer, Social Media Strategist
Whimsical Dream is a collaborative project by Tamalanga (Tatum Maya and Nandinne) and Arum Sanctuary, exploring self-discovery through art, words, and scent. The collection features handmade candles and perfume balms in porcelain cups, paired with Tatum Maya’s illustrations. Each piece is designed as a sensory experience inspired by themes of innocence, freedom, courage, and wisdom, reflecting the universal female journey of growth and self-connection.
Tatum Maya also created the marketing and promotional visual content for social media, shaping the project’s visual identity across digital platforms.
Read more about the products at: Tamalanga - Whimsical Dream and to see the social media content at: instagram Tamalanga
Tray Designs
Role: Illustrator
Tatum Maya creates custom-designed illustrative trays for companies and organizations, transforming brand identity and visual stories into functional art objects. Combining visual communication, storytelling, and design, she develops unique tray collections from concept to production-ready artwork.
Cover Album
Role: Illustrator & Graphic Designer
The album cover for Dalam Impian by Ananias x Che, featuring a dreamy and surrealist illustration style. The artwork translates the emotional atmosphere of the music into a poetic visual narrative inspired by dreams, imagination, and emotion.
Beer Label
Role: Graphic Designer
Kinnekullegården is a restaurant located on the scenic mountain of Kinnekulle. Wanting to create a unique local identity, they developed their own beer label inspired by ingredients sourced from the Kinnekulle area. Tatum Maya created the visual design, combining local storytelling, nature, and illustrative branding to reflect the character and atmosphere of the region.